Welcome!!!
“I build products on purpose.”
— Daniel Vásquez
You have reached the OFFICIAL HOME PAGE of Daniel Vásquez on the World Wide Web. I lead product the hands-on way: from zero-to-one to Fortune 100 scale, and now with teams of AI agents. This page is under construction FOREVER, so please excuse the mess and check back often for updates!!!
About Daniel Vásquez
Hi, I’m Daniel Vásquez. I’ve led product teams since 2012 at AB InBev and Linio, and founded a few ventures along the way. Now I build Golden Frijoles and Miyagi Sánchez with agents. I live in Mexico City.
| NAME: | Daniel Vásquez |
|---|---|
| A.K.A.: | Hands-on Product Leader |
| LOCATION: | Mexico City, MX, Earth, Milky Way |
| SINCE: | 2012 (leading product teams) |
| PORTFOLIO: | $70M+ at AB InBev |
| TEAM LED: | 70+ people, product & engineering |
| E-MAIL: | danielvp1987@gmail.com |
| ICQ: | ask me!! |
| MODEM: | 56K (v.90) |
Things I shipped
I love shipping. Lately I shipped a no-commission marketplace for Mexico.
Hundreds more on the public roadmap.
Where I work
Here is my RESUME in chronological order. Please do not steal it. (Click a bullet for details.)
CTIN — computers that remit2012–14
Team Lead on a Bitcoin remittance platform with 5,000+ active users.
Bicimensajero.com — bikes that deliver2014–16
Founded an on-demand bike courier service. Built the product myself, grew it to 100+ couriers and led the company to an acquisition.
Linio Group — warehouses that merge2019–20
Group Product Manager. Directed post-M&A systems integration through the Falabella acquisition and unified multi-platform infrastructure.
AB InBev — beer that rewards2020–23
Global Principal Product Manager. Built the global rewards ecosystem across Central America, Europe and South Korea. Led 70+ people and owned a $70M+ portfolio, with campaigns at the Super Bowl and The Voice Brasil.
Golden Frijoles & Miyagi Sánchez — agents that shipNEW2025–now
Founder & Product Lead on two products in production. Golden Frijoles is an agentic product-management platform (87 initiatives shipped in the open). Miyagi Sánchez is a no-commission marketplace for Mexico (147 initiatives shipped).
Work with me
Tell me what you're trying to ship. I'll reply with whether I can help, and how.
Bring product to life
For leaders who know where they're going but can't get product and engineering aligned to get there. I boil a complex problem down to a crisp concept, slice it into shippable pieces, and work with your engineers until it's live — and measured.
Typically 6–12 weeks, 2–3 days a weekTurn your product practice into a revenue engine
Moving a team to agent-assisted delivery breaks old habits fast. In a half-day working session on one of your real initiatives, your team sees what good looks like: an outcome written before building, a date to read the result, agents working inside clear boundaries. Then we compare it with how you work today and keep what holds up.
Half-day session on a live project · optional 30-day follow-throughForward-deployed product engineer
I join your team and your stack, own an outcome rather than a ticket queue, and write production code with agents. We start from the foundations — user personas, a value proposition canvas and a business model canvas — so everything we build has a reason and a way to tell if it worked.
Typically 4–12 weeks, embeddedEVERY ENGAGEMENT INCLUDES:
- An outcome and a baseline written down before we build
- A date to read the result, agreed up front
- Working software demoed every week, not slide decks
- Decisions and trade-offs recorded where your team works
- Access scopes, NDA and data handling agreed before I touch your code
- A handoff your team can run without me
How I work
AGILE, REBUILT FOR AGENTS. The principles hold up. Many rituals only existed to relay intent between people. With agents, intent can travel intact from idea to code to measured result.